Northfell · 2025
Weather Is Not the Enemy
A rejection of the summit photograph, and the shop that had to be rebuilt to support it.
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Practice 02
A campaign is a claim you are willing to repeat until people believe it. We build them end to end: the idea, the media logic that makes it affordable, the assets that carry it, and the measurement plan that tells you honestly whether it worked. We would rather run one idea properly for nine months than five ideas badly for six weeks.
You have a launch, a season, a category shift or a moment of genuine news, and the internal team can carry the execution but not invent the platform. Or your last three campaigns each started from zero and none of them compounded.
02Who leads it
Sena Ilhan
Creative Director
Sena leads brand and campaign creative across the studio’s consumer work. She came to Lumaire from packaging and retail design, which shows in her insistence that an idea has to survive being printed small, badly, on the wrong stock, in a shop nobody chose the lighting for.
Colm Ferreira
Campaign Director
Colm owns how campaigns are phased, bought and measured. He spent seven years on the media side before moving to the studio, and treats the media plan as a creative constraint to be designed with rather than a spreadsheet to be handed over once the work is finished.
03Evidence
Next step
Engagements start at £60,000 and run 12 to 20 weeks to launch. The first conversation costs nothing and often narrows the brief before there is a proposal to argue about.
